RE-Fresh Scalp Care
RE-Fresh is a new innovative brand for scalp care, that launched exclusively at Walmart. Unlike other scalp scare brands, RE-Fresh contains naturally derived scents for a more feminine scalp care brand. We were tasked with creating organic and paid media assets. We did a content and video shoot, with paid assets running across social, digital video and Hulu. We took inspiration from the fresh scents and greenery within the package to build out a new look and feel across digital.