SmileDirectClub 2022 Retail Shoot
Tasked with coming up with a look and feel for SmileDirectClub’s retail products to launch in a lifestyle setting. Established a white world with purple undertones for all lifestyle photography that can be used across channels. Additionally shot evergreen photography during the same shoot to also be used across channels.
Evergreen retail content
Content is used across retail channels such as homepage, e-comm, and social. Since whitening strips are a new product for SmileDirectClub and innovative for the category, we also created content that guides consumers on how to use them.
Retail Promotions
Following the shoot, the assets have been used for various retail promotions both big and small, with one of the biggest promotions being Amazon Prime Day. Below are some examples of content used across e-comm, paid and organic to promote Prime Day (many were used as carousel or multi-image posts)
