Hellmann’s Recipe Refresh

Tasked with concepting a new look and feel for recipe images to be used across the website and social, featuring recipes relevant to different times throughout the year. Oversaw everything from concept stages to all post-production.

HBF_2021_RECIPE_SHOTS_1080x1080__0000_Classic Coleslaw.jpg
HBF_2021_RECIPE_SHOTS_1080x1080__0001_Potato Salad.jpg
HBF_2021_RECIPE_SHOTS_1080x1080__0002_Zucchini Fries.jpg
HBF_2021_RECIPE_SHOTS_1080x1080__0004_Ham and cheese sandwich.jpg
HBF_2021_RECIPE_SHOTS_1080x1080__0005_Deviled eggs.jpg
HBF_2021_RECIPE_SHOTS_1080x1080__0007_Grilled Ham and Cheese.jpg
HBF_2021_RECIPE_SHOTS_1080x1080__0009_Creamy Tuna casserole.jpg
HBF_RECIPE_SHOOT_2021_BATCH3_1080x1080__0000_Turkey Burger.jpg
HBF_2021_recipe_shoot_batch3_1080x1080__0002_macaroni salad.jpg
HBF_2021_recipe_shoot_batch3_1080x1080__0003_parm crusted pork chops.jpg
HBF_2021_RECIPE_SHOOT_DRIZZLE_1080x1080__0001_Corned beef hash.jpg
HBF_2021_RECIPE_SHOOT_DRIZZLE_1080x1080__0000_BLT.jpg
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