Shea Moisture
Activism in 2020: This One’s For The People
Through This One's For The People, Shea Moisture held a 100% virtual event that focused on helping the community improve their mental health and rise up together against police brutality, the virus, and systemic racism. The event featured prominent celebrities and activists speaking and educating viewers. The event had over 230k organic impressions and received a 98.4% positive sentiment rating.
Winner of two Drum awards in 2021: Best Social Event and the Chair Award for content.
